Think of a number. Double it. You're still not close.
Starting around $50k, Toyota's positioned the new Supra to sell. But one eager customer has paid more for the privilege of owning the first one. A lot more.
At Barrett-Jackson's auction in Scottsdale this weekend, an unnamed buyer placed the winning bid of $2.1 million for the rights to the very first production example of the 2020 Toyota GR Supra to roll off the assembly line. That over 40 times the list price, or about enough to buy most any exotic hypercar on the market. But the proceeds are going to a good place.
The charity auction will benefit both the American Heart Association and the Bob Woodruff Foundation that's dedicated to helping veterans and their families impacted by 9/11.
"Toyota knows acceleration, so it's no surprise their generous support is helping accelerate science to end heart disease and stroke, the world's No. 1 and No. 2 killers worldwide," said American Heart Association CEO Nancy Brown. Bob Woodruff Foundation CEO Anne Marie Dougherty added: "Our mission is made possible by the enduring commitment and generosity of our partners at Toyota, and we're grateful to be part of their vision for a better tomorrow."
The generous buyer also gets a "VIP race track experience," a custom racing suit, and two VIP passes to NASCAR's Toyota Owners 400 at Richmond International Raceway – including a chance to drive the pace car and take some hot laps with two-time Daytona 500 winner Michael Waltrip.
With the VIN 20201, the first Supra is decked out in matte grey with red mirror caps, matte-black wheels, and a red interior with carbon-fiber trim. "When Toyota launches a vehicle of this caliber, you only get one chance to do it right," said Toyota EVP Bob Carter, "and this auction was the perfect setting."