Although Aston Martin launched its new Lagonda luxury brand at Geneva earlier this month when it showcased the stunning Lagonda Vision Concept sedan, pictured here, Auto Express reports the first production-ready Lagonda model will be an all-electric SUV, instead of the sedan. If you look closely enough at these photos, you'll notice in the background there are a couple of 40 percent scale models of an SUV and coupe which, according to Auto Express, preview what's to come.

The SUV, for reason that are obvious given today's buying trends, will evidently come to market first, supposedly in 2021. The sedan will follow two years later. Also at that time, solid state battery technology ought to be ready, enabling both vehicles to achieve a more than 400-mile range. Owners will also enjoy the benefits of wireless charging. It also needs to be made clear that this Lagonda EV SUV will not replace Aston Martin's first SUV, supposedly to be called Varekai. That's still set to debut next year. However, the Lagonda EV SUV will share at least some of its technology with the Varekai. Every Lagonda model will be entirely electric, meaning no hybrids or conventional internal combustion.

"There's so much confusion around what is a hybrid electric – even the government can't get it right," said Aston Martin CEO Andy Palmer. "So we demystify it; if it's an Aston, it's probably got a gasoline engine and it's probably got a V-configuration. It might or might not have a hybrid attached to it. But if it's a Lagonda, you know what you're getting: it's 100 percent electric." Looking beyond 2023, a Lagonda coupe is also highly possible, and by that time not only will solid state battery tech be good to go, but also Level 4 autonomous driving. Palmer added that Level 4, in his opinion, won't be ready until "maybe the mid-2020s."

By that point, Aston Martin's Lagonda division will have had the necessary experience developing and launching an SUV and sedan, paving the way for a coupe flagship. Coupes are, after all, what Aston Martin does best.