CEO Jim Farley shared the special moment via Twitter.
After what felt like a lifetime, the highly-awaited F-150 Lightning is finally making its way to eager customers across the country. Company CEO Jim Farley took to Twitter to share the moment, with several examples of the battery-powered truck being loaded onto car-carrying trucks and trains. First revealed nearly a year ago, the Blue Oval-branded EV has beaten everyone but Rivian to the punch.
Production of the F-150 Lightning kicked off in late April but the capable electric truck is already sparking furore in the industry, with some dealers reportedly commanding as much as $145,000 for some examples. This is despite Ford's chief executive warning greedy retailers that their allocation will be affected if they're found to be placing exorbitant markups on the desirable truck.
Then again, these money-hungry dealers will probably get away with it; demand for the F-150 Lightning is sky-high and monied buyers will likely do just about anything to get their hands on one. In fact, Ford had to double production of the electric truck to meet the ever-growing demand.
This comes as no surprise, though - there's an insatiable appetite for Dearborn's products lately and this is evidenced by the F-150 Lightning already being sold out. So, what are you to do if you want an electric F-150? Well, unfortunately, you'll have to practice patience and wait it out. Thankfully, however, it seems would-be buyers won't have to wait that long to place orders for the 2023 model.
According to the Lightning Owners Forum, production scheduling for the next model year is set for August 4 and the first models are expected to roll off the production line on October 10. Based on this, we can expect MY2023 order books to open up somewhere between these dates, possibly September. It's worth noting that Ford has not made any official statement about 2023 orders, though.
If this does happen, it will be music to the ears of many - and hopefully, allow consumers to steer clear of greedy dealerships. Interestingly, it's not the top-spec Platinum that's proving the most popular. According to Ford, it's the Lariat and base model Pro trims that account for the majority of orders, but this is by design, as Ford wants the people who will truly use these trucks for their intended purposes to get out there and go to work. We're not surprised though; the Pro boasts an appealing starting price of $39,874 (before incentives) and, as such, accounts for one-in-five vehicles built.