Don't expect the new Ford Bronco to look anything like the 2004 Concept.
Automotive product placement in Hollywood movies is nothing new. Spiderman Homecoming will be advertising the new technically-advanced Audi A8, while Transformers has been promoting the Chevrolet Camaro for the last decade. Likewise, Aston Martin is synonymous with its appearances in James Bond movies. 13 years after its reveal, the Ford Bronco Concept will be making its big screen debut in Rampage starring Dwayne 'The Rock' Johnson, an action movie based on the video game monster series of the same name.
A behind the scenes photo shared on the Hollywood star's Instagram page shows off the Ford Bronco Concept, which will serve as the Hollywood star's primary off-roader in the movie. Joining him for the ride will be co-star Naomie Harris. It's probably no coincidence that The Rock has worked with Ford as the automaker's brand ambassador and helped launch the 2018 Ford Mustang, so chances are he will also be promoting the all-new Bronco. But before you get your hopes up that the production model will look like the Concept, Ford's Mike Levine confirmed on Twitter that the concept shown in the movie "does not represent the future Bronco beyond sharing the iconic Bronco name."
The Ford Bronco Concept was first introduced at the 2004 Detroit Auto Show, and came powered by a 2.0-liter turbodiesel in-line four engine mated to six-speed manual transmission. It never went into production, but an all-new Bronco is expected to launch in 2020 after the new Ranger pickup. Little is known about Ford's new rugged off-roader, but we do know it will share parts suppliers with the Jeep Wrangler. You can also likely expect a choice of EcoBoost engines, a naturally aspirated V6, and possibly a diesel unit. Before then, you'll be able to see the Ford Bronco Concept tear through city ruins when Rampage is released on April 20, 2018.