Families will love to hear about this one.
It hasn't even been on sale for a full year yet, but the 2021 Ford Bronco Sport is already making headlines. This new crossover is helping Ford steal sales away from Jeep and Subaru; demand is so high, some dealerships are trying to sell their demo models. Ford clearly doesn't need any additional assistance selling the Bronco Sport, but buyers now have one more reason to consider the SUV after recent testing by the Insurance Institute for Highway Safety.
The Bronco Sport earned a Top Safety Pick+, the highest honor issued by the independent, non-profit IIHS. To achieve this award, the Bronco Sport needed to score a good rating (the highest possible in all six IIHS crashworthiness tests), including driver-side/passenger-side small overlap front, moderate overlap front, side, roof strength, and head restraints.
In addition to hitting the top score on all six crash tests, a vehicle must have an available front crash prevention system that scores advanced or superior in the IIHS vehicle-to-vehicle and vehicle-to-pedestrian evaluations. Every Bronco Sport trim includes Ford Co-Pilot 360 with pre-collision assist and automatic emergency braking. The IIHS also requires a vehicle to score good or acceptable on headlights in every trim level, and the Bronc Sport passed.
"As the Bronco of small SUVs, Bronco Sport was engineered to help our customers get out and adventure, both on- and off-road, and to do so safely," said Hau Thai-Tang, Ford's chief product platform and operations officer. "This IIHS Top Safety Pick+ rating validates that commitment."
This award puts the Bronco Sport into rarified air. As of this writing, the Mazda CX-3 and Mazda CX-30 are the only mainstream subcompact crossovers to earn a Top Safety Pick+ from the IIHS, while the Volvo XC40 is the only luxury subcompact to do so. The IIHS broadly categorizes compacts and subcompacts as "small SUVs," so the Mazda CX-5, Nissan Rogue, and Subaru Forrester have earned this honor as well.
The Bronco Sport joins the Explorer as Ford's second SUV to earn a Top Safety Pick+ rating. Ford earned Top Safety Pick ratings for the Edge, Escape, and Mustang Mach-E.