Stick to basic trims or pay the price.
The Ford F-150 is arguably the most important truck in America and is certainly the most popular. The arrival of a new electric Lightning version is sure to continue that trend, and with the continued existence of a Raptor model, there's a huge variety for all sorts of truck buyers, whatever their needs may be. The recent reveal of the F-150 Nascar racer is sure to direct even more attention to Ford dealerships, but customers may be in for a nasty surprise when they enquire about the price. According to information from Ford's latest order guide, America's favorite pickup is about to get more expensive.
CarsDirect reports that the increases are, fortunately, minor for most models. The cheapest F-150 continues to be the XL 4x2 Regular Cab despite a $350 increase over a similar 2021 model. This brings the model to a base MSRP of $31,335. Most models will be getting increases of this magnitude, with the range being between $215 and $350. However, the top end of the product offering gets larger alterations. The F-150 Limited is now $2,280 more at $75,150, which means that if you add all-wheel drive at $3,425, you'll be paying a whopping $78,575 before you even glance at the options list.
This comes after news a couple of months ago that Ford's Super Duty range was getting dearer on the pocket, and pricing for the comfiest and most capable F-150s is becoming very premium, for lack of a better word. For most buyers that don't need the added luxury of a trim like the Limited, the relatively small increases of $215 to $350 will barely be noticeable, but Ford's biggest problem isn't getting people to buy a truck that practically sells itself. No, the problem that Ford faces is supply as a result of the worldwide chip shortage. We only hope that dealers keep the markups to a minimum or even relatively small markups like these could add up in a bad way.