But a good deal is a good deal.
Right around this time every year, automakers and dealerships do their darndest to sell off remaining outgoing model year stock. Needless to say, this is also the time to find a great deal. The wildly popular Ford F-150 still faces some stiff competition from both GM and Ram and Ford will do whatever is necessary to retain its best-selling truck status.
Interestingly, F-150 sales experienced a slight drop in the second quarter of this year and it appears Ford does not want to see that happen again by the time Q3 wraps up. Ford Authority has uncovered some fantastic F-150 discounts that are in effect now until September 3 (some even last until September 30). How fantastic? Try up to $6,500 off select models.
Here's a precise breakdown of what the Blue Oval is offering in this final month of summer:
• 2019 F-150 XLT (w/ 302A Package): $5,750 cash back + $750 Ford Credit bonus cash = $6,500
Residency restrictions apply; this Ford discount will run thru September 3rd, 2019.
• 2019 F-150 XLT: $750 retail bonus customer cash + $750 bonus customer cash + $3,250 F-Series retail customer cash = $4,750 total discount.
• 2019 F-150 XL: $750 retail bonus customer cash + $750 bonus customer cash + $2,000 F-Series retail customer cash = $3,500 total discount.
• 2019 F-150 Lariat, Platinum, Limited: $750 retail bonus customer cash + $2,000 F-Series retail customer cash = $2,750 total discount.
• 2019 F-150 King Ranch: $750 retail bonus customer cash + $1,250 F-Series retail customer cash = $2,000 total discount.
The above is the entire F-150 variant lineup with one major exception: the F-150 Raptor. Unfortunately, the undisputed off-road king does not have any incentives at the moment, though that could change. Ford did not offer any reason why the Raptor was left out, but our best guess is because there's either a lack of overstock and/or demand is already solid enough so why slash the price? In any case, for anyone in the market for a new 2019 Ford F-150 that's not a Raptor, these end of model year incentives may be too good to pass up.