It's official: men will no longer buy this car.
An all-female panel of auto writers has just voted the 1.0-liter EcoBoost Ford Fiesta as the 2013 Women’s World Car of the Year. More surprising than the result was the fact this award even exists. The compact hatchback impressed the UK-based judges so much it actually beat out fellow luxury contenders including the Porsche Boxster S, Audi Allroad and Range Rover. In other words, there’s officially no man in the world willing to buy this car now.
Additionally, the EcoBoost Fiesta was named the 2013 Women’s World Economy Car. The car won both awards due to its "high-end look and feel" and fuel efficiency. The panel of 18 female auto journalists judged their criteria on several factors, such as safety, value, aesthetic appearance, storage space, child friendliness, sex appeal and environmental footprint. The new 1.0-liter EcoBoost three-cylinder engine is good for 126 horsepower and provides the lowest C02 emissions in its class.