Anyone want to yell "the French are coming?"
PSA Peugeot Citroen has been rumored to be making a US market comeback for a while now, but this is the first time a rumor of the French automaker’s return has some traction. According to a "well-placed source," PSA plans to bring the DS brand to the US market, reports Automobile. The brand will confirm that its premium DS lineup will enter the US market in a scheduled announcement on Tuesday, April 5. Citroen unveiled its DS lineup at last year’s Geneva Auto Show and launched the lineup of cars in China earlier this year.
The announcement should hopefully give some details into when the French brand would return to North America, while Iran is also expected to benefit from PSA’s expansion plans. Currently, the DS lineup in China includes the DS4 hatchback, DS3 subcompact two-door, DS4 Crossback crossover, DS5 5LS sedan, DS5 hatchback and DS6 crossover. And how would we forget about the breath-taking E-Tense that DS revealed at the 2016 Geneva Auto Show? Automobile reports that DS will most likely come to the US with the same lineup that it currently has in China, but with the addition of a sports car. As for pricing, DS cars could range anywhere from $25,000 to $40,000 depending on the model and trim level.
However, a lot has changed since Peugeot pulled out of the US in 1991, and the brand will face some serious competition within the expected price point. DS will also have a hard time establishing its own dealer network in America. Hopefully these rumors are true as a French invasion would bring some exciting vehicles back to the US.