The Future Isn't Looking Good For The Nissan Titan

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Nissan's full-size truck may not be around for much longer.

The Nissan Titan was given a welcome refresh for the 2020 model year bringing fresh styling and an upgraded V8. But while it's a perfectly capable full-size truck, the Titan struggles to stand out against the more popular Ford F-150, Ram 1500, and Chevrolet Silverado, which continue to dominate truck sales in the US.

With the Titan still lagging behind its competitors, Nissan's full-size truck may not be around for much longer. Citing a report from Auto Forecast Solutions, Autoline Network claims the Titan will be killed off after the current generation. A Nissan spokesperson denied this rumor when approached for comment, but this isn't surprising when Nissan still sells the Titan.

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Rear Angle View Nissan

For now, this is still a rumor, but we won't be surprised if the Titan gets discontinued when the current model reaches the end of its lifecycle.

Looking at the sales figures, Nissan sold 31,514 Titans in 2019 and 26,439 in 2020. Since the Titan was updated, deliveries through the third quarter are up by 17.4 percent with 22,773 units sold. However, these sales figures pale in comparison to the competition. Between January and September 2021, Ford has sold 603,090 F-Series trucks, while Chevrolet sold 296,286 light-duty Silverados. Even during the pandemic, Ford sold 787,422 F-Series trucks in the USA last year.

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Front View Nissan
Rear Angle View Nissan

Nissan has also already discontinued the Titan in Canada to focus on more lucrative SUVs and crossovers, so it's probably only a matter of time before the US version suffers the same fate.

For the 2020 model year, the Titan was upgraded with a revised front end, more standard safety tech, and a more powerful 5.6-liter Endurance V8 delivering 400 horsepower and 413 lb-ft of torque, paired with a new nine-speed automatic that replaces the old seven-speed transmission. If the report is accurate, it appears that these changes were unfortunately not enough to save Nissan's full-size pickup.

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Rear Angle View Nissan

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