Hyundai has been pushing the boundaries of automotive tech in recent months. The Korean automaker has already branched off into robotics and plans to launch an air taxi service in Miami. These are all exciting developments, but the Korean manufacturer's bread and butter remain cars, and it's building a few seriously high-tech ones at the moment. In December last year, the 2023 Genesis G90 was revealed, and this luxurious Mercedes-Benz S-Class rival is now gearing up to become even more advanced thanks to the addition of Level 3 autonomous driving. Hyundai plans to introduce the tech in the second half of 2022.

So what exactly is Level 3 autonomous driving? What it basically boils down to is a vehicle that is capable of maintaining the proper distance from the vehicle in front and behind it, even when the driver is not physically in control of the vehicle. The announcement of the implementation of this advanced tech in a Hyundai product is a cause for celebration in Korea, as the Korean government has invested nearly $120 million into the development of autonomous technology over the last five years, with Hyundai taking part in its efforts to develop a Level 3 autonomous hydrogen-powered bus.

The Korean Ministry of Trade, Industry and Energy (MOTIE) recently held an industry-university-research institute conference on the advancement of new technology for the Korean automotive industry and is planning on developing Level 4 autonomous driving technology by 2027 with the help of major industry players such as Hyundai. The Genesis G90 should be Level 3 ready within the next few months, and also features advanced tech such as hands-on detection and traffic sign recognition. The G90 is powered by a 3.5-liter twin-turbo V6 engine that delivers around 400 horsepower. Once the G90 is endowed with Level 3 self-driving tech, it will be a true competitor to big Germans such as the BMW 7 Series and Mercedes-Benz S-Class.