Luxury

The German Empire of Luxury Cars is Falling

As always, the collapse starts from within.

With 60 percent of the global luxury auto market splitbetween the German Big Three – Mercedes-Benz, Audi and BMW – when it comes toexpensive cars, the country's car companies have cemented their status askings of the world. But since there's really only room for one king, it seemslike increased competition between the monarchs may actually enable otherautomakers to take a bigger piece of the global pie. As the German brands movedownmarket to increase sales, others are creeping up the ladder.

According to Reuters, Jaguar-Land Rover, Tesla and Citroen's DS modelsare expected to increase their combined market share from 12.5 percent in 2014to 30 percent by 2018. And as the Germans lower their prices to attract fleetsales, their exclusivity is waning, adding to the snob appeal of brands likeMaserati, Alfa Romeo, Infiniti, Volvo and more.

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