The Guy Behind The Lamborghini Urus Now Wants Audi RS SUVs


No doubt there's more money to be made here.

Stephan Winkelmann’s previous job was CEO of Lamborghini, a position he held successfully for a number of years, and was instrumental in turning the supercar brand into the success story it is now. For example, it was Winkelmann who spearheaded the Urus SUV project. He’s since been promoted to lead Audi’s Quattro division, and not surprisingly, he wants to turn things up a notch there now as well. Car and Driver spoke with the man himself recently, who confirmed that high-performance SUVs will soon be coming to Audi.

Specifically, RS-badged SUVs. "We don’t have a big lineup," Winkelmann explained. "The right cars means having them in segments that are growing, and also segments that are equally distributed in the regions of the world. Therefore a CUV shift is due; we are working on it, and you will see it coming." What could Winkelmann be referring to? Some sources believe both the new Q7 and upcoming Q8 will receive the RS treatment, thus creating direct competition against the likes of the BMW X5 M and X6 M, along with the Mercedes-AMG GLE63. But wouldn’t such Audi RS SUVs present an internal threat to the upcoming Urus, Porsche Cayenne, and perhaps even the Bentley Bentayga, which shares a platform with the Q7?

You Might Also Like
7 Famous Cars That Began Life As Something Else
7 Famous Cars That Began Life As Something Else
10 Cars That Deserved Better Engines Than They Got
10 Cars That Deserved Better Engines Than They Got

Yes, and it’ll be interesting to see how Audi positions its new high-performance SUVs so that they’ll be unique from their corporate cousins. Heck, we wouldn’t be surprised to see an RS version of the hot-selling Q5 in the near future. And yes, an RS Q5 would pose a direct challenge to the Porsche Macan Turbo. Game on.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot

Related Cars

Starting MSRP
Starting MSRP

Related Reviews

First Look: Audi Q7
First Look
First Look: Audi Q7
2017 Audi Q7 SUV Review
Audi Q7 SUV
2017 Audi Q7 SUV Review
2018 Audi Q5  Review
Model Overview
2018 Audi Q5 Review