FCA's latest trademark filings provide some clues.
Remove the sporty Charger and Challenger from the Dodge lineup, and there isn't much left to get excited about. It's much the same case over at Chrysler, but Fiat-Chrysler Automobiles (FCA) may just be aware of the problem and are working on some solutions. According to an eagle-eyed user on the forum Wagoneer Fans, FCA filed no less than six different trademark applications for new vehicle names via the United States Patent and Trademark Office (USPTO).
Some of these are decidedly odd, and could simply be colors ("Farout," "Top Dog," "Shocker," and "Orange Peelz"), while others, like Apache and Tomahawk, are likely to be engines. The Apache V8 is the nickname of the current 392 Hemi, if you recall. The Tomahawk, however, was originally a concept motorcycle from Dodge 2003 (more on that in a moment).
A few days before this, another patent was filed by FCA for "Hornet" and "Dodge Hornet". These will be a lot more familiar to some Americans, harking back to the compact AMC Hornet of the '70s and, in the early 2000s, there was the Dodge Hornet concept (pictured below).
What would a modern Dodge Hornet look like? At this point, we can only speculate, but a fresh crossover wouldn't be a bad bet since the brand only has the Durango and the dated Journey as offerings in this segment. Right now, Dodge doesn't have anything to really challenge the likes of the Honda CR-V and Kia Sorento, so an all-new compact SUV could be exactly what the manufacturer needs.
As for the other trademarks that were filed with the USPTO, Tomahawk is especially noteworthy. Last year, we named the four-wheeled motorcycle Dodge Tomahawk as one of the more attention-grabbing experimental concepts we'd ever seen. . This beast was basically a Dodge Viper V10 engine with two wheels and handle bars that dared you to ride it.
Under the FCA stable, Trackhawk is used for extreme, high-performance models like the Jeep Grand Cherokee Trackhawk, which has a supercharged engine and is even quicker than the Grand Cherokee SRT. The Tomahawk name could, therefore, find its way onto a sporty model within the brand's portfolio.
As for the rest, we'll have to see what FCA has up its sleeve. We're hoping that Orange Peelz is nothing more than a quirky trim on a smaller model because it'd be a battle to take that name seriously. If Farout and Shocker turn out to be real models, we hope that they'll live up to their names and breathe some life into Dodge and/or Chrysler's model lines, both of which are in desperate need of more competitive offerings.