A concept will show the new face of Infiniti later this year.
We've complained about the relationship between the Nissan Armada Platinum and the Infiniti QX80 before. In fact, our entire review of the QX80 was essentially a letter asking Nissan to update the large truck because frankly, it was a rip-off once you learned how much cheaper (and similarly equipped the Armada's Platinum trim is.
We'll die on that Armada-shaped hill, and at the very least, Nissan and Infiniti seem to be aware of that. In fact, the QX80 will be the center of a large rebrand for the company, which will hopefully solve the very problem we've been talking about.
Right now, the next-gen Infiniti QX80 will be showing its redesigned face in 2023 or 2024, depending on Infiniti's own timelines. We're not privy to those, but Infiniti has said that it will try and differentiate itself from Nissan's Armada. "This car will be the flagship of the company," Infiniti Charyman Peyman Kargar said to Automotive News.
We'll be getting a look at that new flagship model in the form of the QX80 Monograph later this year, which is a sort of pre-pro concept to show us all what's next. In addition to aesthetic and more "philosophical" changes, Infiniti will be updating the tech in the QX80, another weakness. That tech was identical to that in the Armada, which cheapened the $80,000 SUV.
Sales for the current QX80 have been on a steady decline, as Infiniti's sales reports from the last three years show. In all, sales are down roughly 7,300 units from 2019.
So how is Infiniti to fix this? Kargar says that, in addition to a freshly updated QX80, Infiniti will set itself apart with a new dealership strategy, which includes a signature Infiniti "sound" that is played on the website, and in the company's apps and call centers.
But if Infiniti redesigns to become far more upscale (and updated), where does that leave the Armada? Will Nissan go a separate path, further differentiating the two? We'd hope so, as Nissan needs to keep the Armada current, lest that begin to fall behind in its segment.
Put simply, there is a balance that both Nissan and Infiniti have to strike with their respective models, both of which sit on the same platform. Whether the brands can or not will have to wait until- at the earliest- Infiniti shows off the redesigned QX80