In the deserts of Utah.
Reality is stranger than fiction they say, and in no other time period has that saying been more true than right now. One example is the mysterious monolith discovered in the Utah desert a couple of weeks back. This large object was spotted by biologists in the middle of nowhere and resembles the structure featured in 2001: A Space Odyssey. Another example is the fact that you can now buy a hybrid Jeep Wrangler. The world has gone mad. The new Wrangler was recently revealed with a 2.0-liter four-cylinder engine mated to two electric motors and a 400-volt, 17-kWh battery pack. To celebrate the weirdness of it all, Jeep has come up with a very clever ad.
The ad shows the new Jeep Wrangler 4xe Hybrid parked next to the Utah monolith, which is unreachable by an ordinary car and speaks to the Wrangler's go-anywhere capabilities. What really makes the ad is the fact that the hybrid Wrangler has been plugged into the monolith that has been proudly branded with the Jeep logo. Since the monolith has ties to extraterrestrials, it would seem that the Jeep is harnessing the power of aliens, which is pretty cool. It's unfortunate that the monolith has since disappeared without a trace, but it definitely makes the ad even more intriguing. In September, Jeep released another ad that was out of this world, so this seems to be a trend of sorts.
Aliens or not, the new Jeep Wrangler 4xe Hybrid promises all the capability of its gas-guzzling siblings, but with a touch of eco-friendliness. With 350 horsepower and 442 lb-ft of torque under your right foot, and tons of ground clearance, the 4xe should be able to go anywhere, and the new plug-in will be able to travel for 25 miles on pure electric power and deliver more than 50 MPGe. Sales of the hybrid Wrangler are expected to start early next year, with pricing being announced closer to that time.