The Kia Inspired By LeBron James Has Arrived And It's Red

Celebrity

Now will you buy one?

With the K900 struggling to sell, Kia has tried to tempt buyers to at least consider its full-size luxury sedan by creating a special edition model styled by LeBron James. Following a recent teaser, these images come from the Cleveland Auto Show where the “King James Edition” K900 is on show. Apart from a cool two-tone red and black color scheme, the car hasn’t changed. The blacked-out grille and badges are nice touches, as are the rims, but we’re not sure if that will be enough to tempt buyers to choose this over a similarly priced BMW 5-Series.

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