Don't worry, the Lamborghini Urus SUV hasn't lost its striking styling after all.
When news broke that a Lamborghini Urus SUV test mule had possibly been sighted, we were worried that Lamborghini had compromised the striking styling of the original Urus concept in favor of a more conventional, family-friendly SUV in the vein of the Audi Q7. Well, thankfully it turns out it was an Audi Q7 in disguise. Our spy photographers on the ground confirmed that a Lamborghini dealership in Nurnberg wrapped an Audi Q7 up in Lamborghini-branded camouflage to raise awareness of the upcoming Urus SUV.
A Lamborghini-script logo can be seen on the back along with a promotional message on the side, which when translated reads “The Urus is coming.” The front scoop located on the front is, of course, also fake. We already know the Urus is going to be based on the Audi Q7 platform shared by the Bentley Bentayga, Porsche Cayenne, and Volkswagen Touareg, but this publicity stunt seems like a strange sales target given that it’s going to be targeting the upper market, rivaling the likes of the luxurious Rolls-Royce Cullman which was previewed to the public earlier this month.
Lamborghini has yet to reveal the production version of the Urus since the concept was unveiled at the Bejing Auto Show in 2012, but it’s expected to go on sale in 2018 with a twin-turbo 4.0-liter V8 engine generating 600 hp, with a plug-in-hybrid version to possibly follow at a later date.