A hot car that the manufacturer didn't try to customize for you.
The history of postwar western civilization is full of countless examples of ways in which companies have completely failed to understand how to sell products to young people. One such product is vehicle customization, which failed to be sold to older people in the form of the Plymouth Prowler and Chevy SSR, and went on to fail in being sold to young people in any number of smaller four-cylinder cars. But the Mazdaspeed 6 GT didn't do that.
No, this was a car which an adult would look at as fun but slightly dull-looking, but which a young person would see as a blank canvass. Regular Car Reviews will here go into detail.