The Mitsubishi Lancer Lives On In New Limited Edition

Reveal

Looks like Mitsubishi is preparing to lay the Lancer to rest with this new limited edition model.

It’s incredible to think that there hasn’t been a new iteration of the Mitsubishi Lancer in America in ten years. Before it eventually gets killed off this year in the wake of the legendary Evo’s extinction, Mitsubishi is giving the long-lasting Lancer a send-off with a new Limited Edition model exclusively for the US. Positioned above the ES base model, the Lancer Limited Edition features a unique trim that “encompasses technology and styling at an affordable, competitive price.”

Setting the imaginatively-named Lancer Limited Edition apart are new black exterior finishes on the 16-inch wheels, roof, upper front grille garnish, fender garnish and door mirrors. An obligatory Limited Edition badge and sunroof round out the exterior design elements. Inside, the Lancer Limited Edition is fitted with a custom interior featuring black fabric and red stitching on the steering wheel, shift knob, brake lever, arm rest and door trim. Other unique interior features include aluminum pedals, black headliner and pillars, gloss black finishing and a 6.5-inch Display Audio System with Apple CarPlay and Android Auto connectivity.

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The Lancer has a long-standing tradition of providing consumers unparalleled value at an attractive price, so it was only fitting we pay tribute to the sedan with a Limited Edition trim offering," said Don Swearingen, executive vice president and chief operating officer, MMNA. With the addition of updated styling and advanced technology features, the Limited Edition Lancer is set to appeal to consumers who prioritize aesthetics and enjoy a connected car experience. The Mitsubishi Lancer Limited Edition will arrive in US dealerships later this month with an MSRP of $19,795, and will be available through the end of the model year.

It’s a shame that the Lancer’s send-off will probably go unnoticed – the fact Mitsubishi only released one accompanying press image says it all about the company’s confidence in the slow-selling sedan. Mitsubishi’s relevance in the US has declined rapidly in recent years, as have the Lancer’s sales. As of April, a pitiful 9,000 Lancers have been sold in the US this year. Once the Lancer is laid to rest, Mitsubishi will be embarking on a new era focusing on SUVs and EVs to revitalize its relevance in the US. Still, there is hope that Mitsubishi may return to its roots one day - hopefully partnering with Renault-Nissan will pave the way for the Lancer's spiritual successor.

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