The MX-5 Miata Keeps Saving Mazda's Bacon

Industry News / Comments

Quarterly sales results are in, and the Miata is hot property.

Mazda has been facing an uphill battle ever since Ford terminated its relationship with the Japanese auto manufacturer by selling off a sizable stake in the company. But it's been slowly clawing back lost territory by reinventing its North American lineup partly with the implementation of its SkyActiv powertrain and chassis technology. These efforts have paid off: Mazda has been bucking the worldwide sales slump with a sales increase in June. One model, in particular, the MX-5 Miata, has been driving this recovery. In July, Mazda reported an 11 percent sales increase year-over-year for the month of June, and the company has now released its sales figures for September.

Mazda
Mazda

Mazda North American Operations, located in Irvine, California is responsible for the sales, parts, marketing, and other support services for Mazda in the United States and Mexico and runs 620 dealerships. This massive organization reported a total sales figure for the month of September of 24,237 vehicles, which despite the heavy impact of the coronavirus on the car-buying public is an impressive increase of 28.7 percent when compared to the same period in 2019. The year-to-date sales were 203,280 vehicles which represent a sales decline of 2.3 percent. With two extra selling days in September 2020 compared to 2019, Mazda reported an increase of 18.4 percent on a Daily Selling Rate (DSR) basis.

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Some models drove this successful sales month: the Mazda CX-5 had its best month since its launch with a total number of 13,582 sales, the CX-9 beat its 2011 sales record with a total number of 2,183 units, and the MX-5 had its best September month since 2015 with 862 sales. There were a total of 6,016 CPO sales in September, which represents a significant increase of 35 percent over the same period last year. Mazda is pushing for even more sales with the announcement of the turbocharged CX-30 which should prove to be quite the hit.

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