The New Acura NSX Isn't Having That Halo Model Effect

Sales

So what gives?

The all-new Acura NSX is a big deal for the luxury Japanese automaker. Years of design and engineering efforts went into it and yet, so far at least, it’s not delivering the fully desired halo car effect. According to Automotive News, the 573 horsepower hybrid supercar hasn’t helped Acura’s sales figures. So far this year, Acura’s sales are down 9.3 percent. For its sedan lineup specifically, sales are down 17 percent. Remember, one of the main things about a halo model is to help drive sales for the mainstream lineup.

Considering that Acura was already struggling to gain a sales foothold, these latest numbers aren’t all that surprising; it’ll take more than the new NSX to make Acura relevant again in the highly competitive luxury segment. However, there is a silver lining. Automotive News also points out that Acura’s online data is showing that “one in four visitors to the NSX’s web page goes on to view other Acura models, a number Acura says is well above average.” However, when linking a car with a $158,000 base price to the next highest priced model (the RLX has a $55,000 base price), is a further reminder to potential buyers of that huge price gap.

You Might Also Like
These Are The Thirstiest Cars On Sale Today
These Are The Thirstiest Cars On Sale Today
10 Exotic Cars That Made World Debut At The Goodwood Festival Of Speed
10 Exotic Cars That Made World Debut At The Goodwood Festival Of Speed

“A halo car is most effective when it’s at least somewhat relative to the rest of the lineup,” states Ed Kim, vice president for industry analysis at AutoPacific to Auto News.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot

Related Cars

Starting MSRP
$156,000
Starting MSRP
$54,900

Related Reviews

2016 Acura RLX Review: Does It Deserve Destruction?
Test Drive
36
2016 Acura RLX Review: Does It Deserve Destruction?
2017 Acura NSX Review
Acura NSX Coupe
0
2017 Acura NSX Review
2017 Acura RLX  Review
Model Overview
0
2017 Acura RLX Review