Editorial

The New Ford F-150 is Going to be a Game Changer

And not just for pickups.

At 700 lbs. lighter than the outgoing model, the all-new 2015 F-150 is sort of a two in one thing for Ford: a huge financial gamble and a guaranteed money maker. The gamble is that it’s Ford’s first shot at using an extensive amount of lightweight, high-strength aluminum in a large volume model. In terms of profit, the F-150 has been the best-selling vehicle in the US for 17 years. The big question though is whether buyers will react kindly to that much aluminum instead of steel.

Some may feel the truck has gone soft in favor of becoming "CAFE-positive." Translation: the new F-150’s weight loss has made it very fuel efficient. But in order to receive the greatest return from that huge aluminum R&D investment, Ford is already planning to use that material in future vehicles. The F-150 will usher in a new era for Ford as a whole, and not just the full-size pickup truck segment. We’re just waiting to see how, or if, other major automakers respond.

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