2011 LA Auto Show

The Nissan Altima’s Birthday Present: A $950 Special Package

In celebration of the Altima's 20th anniversary, Nissan is offering a special package to commemorate the event.

Nissan is celebrating 20 years of the Altima, its most important car in the North American Market. To commemorate the occasion Nissan has unveiled at the LA Auto Show a special 20th Anniversary package. It includes, amongst other goodies, 16-inch aluminum-alloy wheels, fog lights, rear spoiler, automatic auto on/off headlights, and a leather-wrapped steering wheel. The new package costs $950 on top of the car's price and will go on sale on November 18th.

The first generation debuted in 1993 and the second generation followed in 1998. Built on an all-new platform, the third generation Altima was produced from 2002 through 2006 and was considered a major success in its fight against its fellow Japanese rivals. In addition to the traditional 2.5-liter four-cylinder engine, it also offered a 3.5-liter V6. It featured a larger interior, improved handling and more aggressive styling. As it received rave reviews, the Altima helped lead Nissan's sucessful product resurgence in the early part of the new century.

"The concept behind the third generation Altima styling and engineering was simple - stop copying Accord and Camry, as we had been doing, and carve out fresh territory of our own," explained Al Castignetti, vice president and general manager of Nissan North America. "We brought the 2002 Altima to market under the banner of 'The Cure for the Common Sedan,' letting people know that they could continue to blend in with the crowd, or stand out with Altima's more aggressive styling and driver-rewarding performance. With this vehicle, Nissan found its own identity in the mid-size sedan segment, which continues to drive its popularity today."

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