And it very well may end up appealing to different types of buyers.
While the Polestar 1 performance hybrid coupe made its live action debut here at the 2018 Goodwood Festival of Speed, the new brand is already deep in development for its next model, the Polestar 2. Now, we already know that starting with this new model, all Polestars will be fully electrified as opposed to a hybrid setup. Rightly so, the Polestar 2 will be a sedan aimed directly at the Tesla Model 3. Up until now, we didn't know all that much about it.
Fortunately, Autocar had a chat with Polestar chief operating officer Jonathon Goodman at Goodwood and some of the EV sedan's details were more or less confirmed. As far as range goes, 350 miles will "represent the lower 'bookend' of our showroom range and, for now, it should give us as much access to the volume end of the EV market as we need." The midsize Polestar 2 sedan, said to resemble the Volvo 40.2 concept, will hit the market reportedly in 2020 and – you guessed it – the Polestar 3 all-electric SUV will follow shortly. However, Polestar is not in an immediate rush to launch its new EVs because, quite simply, the EV market is not particularly big just yet. "The global electric car market was worth 4 (million) units in 2017," said Goodman.
"But it's quite widely expected to be worth 29 (million) units by 2025. EV owners will come from all walks of life. So it's a mistake to assume that, because the cars are electric, you have to make them quirky or futuristic. Other brands may be doing that but, if we're looking at a market worth 30 (million) cars within seven years, it isn't going to be niche; it's going to be mainstream. So you just design a great-looking car – not one with a big blue flash down the side." Lastly, Goodman made clear Polestar is not interested in developing a "cultish fan following," like what Tesla has done. Polestar understands the need for EVs to appeal to everyone, so there's no need for that inclusive attitude Tesla has sort of created.