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The Porsche 911 Could Have A Problem

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People clearly prefer Porsche SUVs.

Automakers have released their sales results for the first half of 2019 and the trend is obvious, people love SUVs. There are a few exceptions to the rule but by and large, most buyers are walking away from coupes and sedans and into SUVs and crossovers. Porsche's latest sales data proves that, but at least the company is having a good 2019 so far, especially after posting healthier sales numbers than it did in 2018.

Last month's sales data uncovers that the German automaker sold 5,205 cars in June compared to 4,892 the year prior, pushing total sales for 2019 to 30,257 units compared to 29,421 in 2018 (an increase of 2.8%). But Porsche's method for achieving that growth is very different from the strategy it used in 2018.

Last year, it was an increase in sales of the Porsche 911 and the four-door Panamera that led to higher sales, but so far this year, all of Porsche's non-SUV models have seen their sales decline. 911 sales (through the month of June) have gone from 4,871 units in 2018 to 4,620 in 2019 (a decrease of 5.2%). 718 sales went from 3,052 to 2,155 (a decrease of 30.7%), while Panamera sales fell from 4,573 to 3,740 ( a decrease of 18.2%).

Clearly, this indicates that buyers are starting to move away from Porsche's sports cars, with the sales decline of the 718 beginning last year while the 911's sales slide is better explained by the fact the new 992 has yet to hit US dealerships. Porsche's SUVs, on the other hand, are trending in the right direction.

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Cayenne sales are up massively, with 10,031 copies sold through June 2019 (an increase of 90%). And although Macan sales are slightly down from 11,650 units sold in 2018 to 9,711 in 2019 (a decrease of 16.6%), June sales are up compared to 2018 as the refreshed 2019 model is now arriving on dealership lots.

"We are delighted by the strong performance in the first half of the year. June marked the third consecutive month that our dealers delivered more than 5,000 vehicles - a record for Porsche in the US," said Klaus Zellmer, President and CEO of PCNA. "We attribute this success, in part, to the much anticipated, refreshed Macan, which arrived in dealerships in June."

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