The Ram Macho Power Wagon Pays Homage To A Former Legend

Mopar's modern interpretation of the Power Wagon rocks.

With plans to carry on making the current Ram for a while longer, we're sure more limited editions and concept versions will keep popping up. The latest concept revealed at SEMA is called the Ram Macho Power Truck, and while it sounds like a homage to the Village People, it's a throwback to the original Ram Power Truck that was first produced in 1945. Production ran through to 1980 with various bodystyles along the way, and this latest iteration is rather macho as the name suggests.

The Mopar-modified Ram shows off the Power Wagon’s capability and versatility showcased in the 6-ft. x 4-in. bed where a Mopar concept Satin Black accessory sliding RamRack securely stores goods to fit a variety of lifestyles. This RamRack is designed to neatly slide up and stow under the cab’s sail panel, and the bed rack works in conjunction with a RamRack roof system that locks down goods with six unique tie downs. The Power Wagon features a 4-inch custom lift kit and massive 37-inch tires mounted on 18-inch beadlock concept wheels. The color is called Macho Mango, which sounds like an odd contradiction but it beats calling it Marigold.

The Wagon also has a new front bumper with a winch, winch guard and tow hooks as well as one-piece Mopar concept off-road running boards, larger concept fender flares, low-gloss black door handles, a 21-inch heavy-duty light bar and LED clearance lights on the roof. Front and rear bumpers integrate painted, bright silver skid plates and tow hooks. Macho Mango is in the interior on the steering wheel, and the Ram logo is found in various spots. Interior Mopar bits include wireless charging, a pedal kit, all-weather mats and sill guards. The Wagon uses a 6.4-liter HEMI engine with a 6-speed auto transmission. While not as mean as the Rebel TRX concept, this is still a pretty sweet ride.

Latest News