Silverado EV

Make
Chevrolet
Segment
Sports Car

Electric vehicles are a difficult sell with those who are stuck in the old ways, but new offerings are proving to be exceptionally capable, and public perception is changing. Among the newest EVs is the Chevrolet Silverado EV that was revealed just last month. Despite the fact that it's a pretty novel General Motors truck, people have flocked to dealers to place their orders. Yet there are still some who can't seem to embrace electrification, so Chevrolet's latest tactic to show the public that EVs are great involves a heavy dose of nostalgia, particularly for fans of The Sopranos. Check out the Super Bowl ad that GM showed this past weekend and see what we mean.

As you can see, GM has modernized the opening sequence of The Sopranos. Replacing protagonist Tony Soprano and his 1999 Chevrolet Suburban with his daughter Meadow in a 2024 Silverado EV RST, the clip follows the original series intro showing the drive from Manhattan to New Jersey.

"This spot is about taking a nontraditional approach for a nontraditional electric truck," said Steve Majoros, vice president of Chevrolet Marketing. "The Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation of The Sopranos might look like today. The spot cements the Silverado EV's position within American culture."

The short ad is obviously a little more careful about what it promotes, so instead of puffing on a cigar, actress Jamie-Lynn Sigler is enjoying a lollipop. Of course, the spot also has to show some of the Silverado EV's cool features, so we see the cabin with its optional 17-inch infotainment screen and 11-inch driver info display. The truck's rear-wheel steering function is also highlighted, showing that this pickup will be easy to park.

We think it's a well-thought-out ad that highlights how EVs will be just as capable as their forebears, only in a cleaner and safer way. And to those that think EVs aren't the answer to environmental problems, remember Tony Soprano's famous words: "A wrong decision is better than indecision."