The Story of Lexus is All About Redefining Perfection

Few believed Toyota could pull it off back in 1989 when the Lexus LS was launched.

It was at the 1988 LA Auto Show where Lexus was first introduced to a skeptical audience. For the first time ever, a Japanese automaker was giving it a sincere go at luxury. Toyota felt it was ready to take on the likes of the Mercedes-Benz and BMW in the hot-selling US luxury car market. Few believed Toyota could build a better luxury car, and in 1989, the Lexus LS sedan was launched.

It immediately caused concern for its German rivals. Just 10 years later, Lexus became the best-selling luxury brand in the US. It really is quite the success story, and XCAR has put together a video showcasing the history of Lexus and how it became a luxury game changer.

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