But we don't think Toyota will have any trouble selling them.
Besides the Supra and perhaps the 86, Toyota seems to have forgotten how to make fun cars. It's more interested in churning out moneymakers that the public will gobble up by the dozen. Nevertheless, once in a while, the Japanese marque lets us know that it's capable of building something a little cooler than just a regular Toyota Corolla sedan. That's the idea with the Corolla Apex Edition. However, if you have been looking forward to this car and have considered buying one, you may be deterred by its pricing. A dealer order guide has revealed that the limited-edition model will start at $26,065 including destination.
To be fair, that's only a few hundred bucks more than the top trim of the regular Corolla, but when you consider that the Apex Edition will be offered in SE and XSE trims and compare pricing of these trims to the regular model, it's a little more difficult to swallow. The regular Corolla SE starts at $23,370 which makes the Apex Edition $2,695 dearer. Unlike most other cars where you don't pay for a manual transmission option, here it sets you back an extra $390. Things are similar with the XSE trim, which starts at $29,205 - $2,385 more than a normal XSE.
When you consider that cars like the Honda Civic Si and Subaru WRX are in the same price bracket, things sound reasonable again. However, the Apex Edition only gains styling and suspension upgrades - no increase in power. That makes the Corolla a little less alluring. However, since it is limited to just 6,000 units, 120 of which will get the manual gearbox, people may choose to find value in its relative rarity. We'll have to wait to drive the new car before we can give our views on its value, but one thing is for sure: if cars like this prove popular, Toyota may make more special editions, hopefully with more spice under the hood.