GR Supra

Make
Toyota
Segment
Coupe

Whenever a new sports car arrives on the market after a long period of anticipation, it is only a matter of time before the dealership markups start to appear. With the 2020 Toyota Supra, some dealers charged more than $100,000 over the original MSRP for their Launch Edition cars, even though the car originally retailed at $55,250.

If you are one of the people who spent over $150,000 for a new Supra, we are sorry to say your car will likely never be worth what you paid for it. But if you managed to buy your Supra for a reasonable sum, like Toyota's original asking price, we have some more cheerful news.

Since we are constantly on the lookout for great deals on slightly used cars, we recently checked the Supra market. As it turns out, the car has held its value remarkably well and prices are still holding steady compared to the original MSRP. The least expensive 3.0 trim we could find was priced at $49,449 with 3,213 miles on the odometer. Considering the car originally retailed for $49,990 it has lost a remarkably small portion of its value in slightly under a year. In fact, we only managed to find one certified pre-owned Supra selling for less than $50,000 in the entire United States.

As for the Launch Editions, the least expensive example we could find was listed at $56,800, which is still slightly higher than the original MSRP ($55,250). Some sellers are asking more for their Launch Editions, which are one of just 1,500 sold. We have no doubt that these cars will continue to be worth more than their standard counterparts but with Toyota promising more special editions during the Supra's life, the Launch Edition may not end up being the most valuable Supra that Toyota releases. But for now at least, if you are one of the 2,884 people who bought a Supra in 2019, your investment seems to be a safe one.