Because "minivan" is a dirty word.
A few years ago, Toyota really wanted to make its Sienna minivan cool and hip. So it began a marketing campaign that attempted to do just that. The Sienna became the “Swagger Wagon” and a few videos were produced showcasing a supposedly hip mom and dad bustling their kids around in their Sienna. It was actually quite clever. And now Toyota has brought back the "Swagger Wagon" theme with this latest video. And this time, Busta Rhymes was brought in to help with the rap.
The parents are as geeky as ever in their attempt to look cool. The Sienna itself has been upgraded for 2015 with new tech features and a restyled dash. But check out the video ahead. Would you buy a Sienna based on this?