And it's totally worth a second look.
Toyota made a big gamble on its full-size Tundra pickup truck. Built in Texas for an American audience who has a longstanding love affair with big trucks, the goal for the automaker was to make a dent in Ford, Chevrolet and Ram sales. Has it succeeded? Yes. Detroit Three truck buyers rarely (if at all) cross shop other brands, but the Toyota Tundra has proven to be a force to be reckoned with. The second generation Tundra, which we recently spent some time with, was launched for 2007 and was refreshed a few years later.
Yes, this truck is literally a decade old, and perhaps that’s why we dig it. Our tester was the Tundra Limited CrewMax, a V8-powered four door hunk of metal that would satisfy most truck buyers’ needs.
With a total of 381 hp and 401 lb-ft of torque on tap, this Tundra can tow up to 10,000 lbs and has a maximum payload capacity of 2,060 lbs. Just for comparison, the Ford F-150 SuperCrew we also recently tested had a maximum towing of 9,000 lbs and 2,100 lbs payload. And perhaps one of the best things about the Tundra is its more reasonable sticker price. Nearly fully loaded, ours came to $48,713. Special thanks to Toyota Marin for letting us film the truck.