The World Has Fallen in Love With Maserati

It has proven the sales critics wrong.

Back in 2011, Maserati stated its intended sales goal was to shift 50,000 units by 2015. This would be helped by the launch of three new models. At the time, many industry watchers didn’t take Maserati’s intentions seriously. After all, the Italian automaker only had two very expensive models at the time, so how on earth could it go well beyond the then current 6,000 cars sold per year? Today, however, is a very different story.

Along with the new Quattroporte and Gran Turismo, Maserati has just launched the Ghibli which has sold nearly 3,000 units so far. All told, Maserati sold 15,400 cars worldwide in 2013, a big jump from 2008 when just 8,600 cars were sold. And that sales boost is expected to continue this year, making that 2015 goal very likely at this point. Maserati also reported an increase in revenue of $2.5 billion in 2013 while overall profits came in at $263 million. The US remains the top-selling market, followed by China, Europe, Asia Pacific, and the Middle East.

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