V90

Make
Volvo
Segment
Wagon

Volvo has announced an electric-only future, as have many other automakers the world over. Coupled with its brilliant safety innovations and smart interiors, it's no wonder that Volvos are selling like hotcakes. But would Volvos be so popular if they cost $20 million a pop? We think not, yet that's exactly what a used (and possibly abused) Volvo V70 wagon is going for on duPont Registry. But why? It doesn't appear to be in the best condition, and there's nothing special about this model in any case. Well, if you take a closer look, you'll see that it's the license plate that's apparently so valuable, and the car is just a bonus.

It turns out that this license plate was ordered back in the late 1970s, when New York State first started offering customer vanity plates to the public. The owner, whose family has owned this plate since it was first registered, says, "In the late 1970s when I suggested to my father to order the plate, I knew that it was special... I just never realized how special." It's interesting that he says he never realized its value considering that he's got it for sale at such a ridiculous price. At $20 million, you could buy 386 examples of the V70's successor, the current-day V90.

The car is obviously of very little import then, and based on the pictures, nobody seems to care about it too much. This custom plate has been kept in the family for decades and has graced various vehicles that the family has owned. Now, as the owner looks to make a quick buck, he cites the fact that this is the only such street legal "New York" plate and has been replicated in souvenir shops across the city and the internet. It can be transferred to just about any vehicle and DMV fees will be paid for by the seller. At $20 million, paying to change ownership of a plate will still leave him with plenty of change.