There's A Huge Problem When Enthusiasts Pay More For A Car

Supercar

Because $1 million for a Porsche 911 R is absolutely crazy.

The automotive industry is changing at such a rapid rate that within the next five years every new car will have autonomous driving capabilities. However, in addition to all the new tech that's out there, there’s something going on that’s managed to slip under the radar. Enthusiast cars are now solely marketed at those who are shopping around for their fifth, sixth, or seventh cars, leaving the average guy to make do with his front-wheel turbo-four hatch.

You Might Also Like
8 Unusual Materials Used In Car Exteriors
8 Unusual Materials Used In Car Exteriors
10 Best Interiors Of 2018: $50,000 To $100,000
10 Best Interiors Of 2018: $50,000 To $100,000

There was a recent listing on eBay for the not-yet-on-sale Porsche 911 R priced at a ridiculous $1.25 million. The listing has since been taken down and was most likely a fake ad. But you don’t have to look too hard to find other enthusiast cars on sale at crazy prices. For instance, the 911 GT3 RS costs $176,000 from the factory, but prices for the it have skyrocketed to roughly $400,000, which is absurd. This is not only true with high-end exotics but also "affordable" driver's cars like the Ford Mustang Shelby GT350. Automakers price cars built for enthusiasts somewhat accordingly at the factory, but that goes to hell when the cars actually get to dealerships. And there’s nothing anyone can do about it.

Despite having a $400k asking price the majority of 911 GT3 RS models will be swept up by incredibly rich individuals looking to store the supercar in a heated garage. As cars aimed at "enthusiasts," that’s not right. The enthusiast-oriented car shouldn’t be the most expensive model in an automaker’s lineup, but the cheapest. Drop the fancy gadgets, the leather seats and the overly powerful engine since the majority of enthusiasts are okay with a stripped-down interior and something that’s more enjoyable in the bends than in a straight line. Forget fancy dual-clutch transmissions. Enthusiasts still want to row their own gears. This back-to-basics approach might alienate upscale gearheads but hordes of regular Joe enthusiasts will take their place.

Automakers should still sell cars like the 911 R with its gorgeous racing seats, magnesium roof and carbon ceramic brakes, but it should also sell a cheaper option with none of this stuff. Enthusiasts are after driving pleasure, not features to brag about in YouTube videos. Take McLaren’s 570S and 570GT as examples. The more enthusiast-oriented car (570S) has less features and is cheaper. That's a step in the right direction, but a stripped-out 570S priced cheaper would be perfect. Enthusiasts are a dying breed and instead of making car nuts extinct by asking an insane amount of money for “enthusiast-inspired” models, automakers should create stripped-out versions for the majority of the enthusiasts who can't afford the base model.

While this sounds like a radical idea, prices for the cars would stay stagnant as average Joes and collectors would not be interested in stripped, "cheap" cars. Dealerships would not be able to tack on markups as no one besides enthusiasts would want to buy them. Automakers would still be able to make a profit as enthusiasts are usually the most frugal buyers and place drivability and price above all else. Will this ever happen? Not while there are people out there willing to spend a ridiculous amount on cars designed to be driven, not just owned. This, unfortunately, creates a massive bubble for car prices and ruins any chance for the majority of enthusiasts (aka those who aren't rich) to get behind the wheel.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

What's Hot

Related Cars

Starting MSRP
$187,500
Starting MSRP
$55,940
Starting MSRP
$188,600

Related Reviews

We Entertain Ourselves By Destroying Tires In A 526-HP Ford Mustang GT350
Ford Mustang Shelby
19
We Entertain Ourselves By Destroying Tires In A 526-HP Ford Mustang GT350
2018 Ford Shelby GT350 Mustang Review
Model Overview
0
2018 Ford Shelby GT350 Mustang Review
2018 McLaren 570S Review
Model Overview
0
2018 McLaren 570S Review
2017 Ford Shelby Mustang GT350 Review: We Loved Everything About It
Test Drive
14
2017 Ford Shelby Mustang GT350 Review: We Loved Everything About It
2018 McLaren 540C Test Drive Review: Road Trip To The Goodwood Festival Of Speed
Test Drive
4
2018 McLaren 540C Test Drive Review: Road Trip To The Goodwood Festival Of Speed