Pininfarina's second opus is an electric crossover for 2022.
While Italian design firm Pininfarina's roots are well-established in the automotive world, the legendary company's car-producing off-shoot, Automobili Pininfarina, is a relative newborn. Its formation was only announced a little over two years ago, and it has yet to start production on its first car: the bonkers 1,900-horsepower Pininfarina Battista EV.
But already, the company is plotting its next move, reportedly, it will be a powerful pure-electric utility vehicle that takes aim at Ferrari's forthcoming Purosangue. We don't have any images of the vehicle just yet, but according to Autocar, the new design will attempt to split the difference between the Lamborghini Urus and Porsche Panamera Sport Turismo, the former being valued for its musculature, and the latter for its sleek proportions.
Not that Pininfarina, a firm with countless classic and timeless automotive designs to its name, will look entirely to the outside. The Pininfarina-designed 1947 Cisitalia 202 reportedly served as inspiration for the crossover's long hood, while the new vehicle's glass roof concept was borrowed from the 1953 Alfa Romeo 6C 3000 Superflow concept.
But arguably the bigger headline is the Pininfarina crossover's performance targets. The "Pura Vision," as it's named, will use a 1,000-horsepower pure-electric powertrain capable of propelling the utility vehicle to 60 mph in just 3 seconds, and the super-EV will boast a 186-mph top speed.
That's all thanks to a new platform developed in-house, with the help of some unnamed partners. Pininfarina had originally planned to license Rivian's flexible EV architecture, but Amazon reportedly put the kabash on that plan when it invested heavily into Rivian.
Unlike the Battista hypercar, the Pininfarina Pura Vision will be factory-assembled, not hand-built, and it will be more modestly priced at roughly €300,000 (about $325,000 US) to start. The vehicle is "extremely close to production," according to design chief Luca Borgogno, and is slated to start deliveries in 2022, although Pininfarina will need to schedule a new unveiling event; the 2020 Pebble Beach Concours d'Elegance, where the new crossover was originally set to debut, has been canceled.