What about America?
Things haven't been easy at Nissan over the past few months and it appears some tough but necessary decisions have to be made. We already learned Nissan's future will focus primarily on the US and China, two markets where the Japanese automaker is confident it can do well as part of its recovery plan. Other markets, including Japan and Europe, won't be abandoned entirely but the model lineups are expected to be reduced. That reduction, according to a new Reuters report, could involve the elimination of the Nissan GT-R and upcoming Nissan 400Z on the continent.
Despite being painful and disappointing to fans of both vehicles, doing so would allow Nissan to push the locally built Juke and Qashqai crossovers instead. There's also the upcoming X-Trail SUV and the battery-electric Ariya crossover. Along with the GT-R and Z car, Nissan will also probably stop selling the Navara mid-size pickup truck in Europe.
This doesn't come as a huge surprise given that European truck sales have never been anywhere near close to the numbers in North America, South America, and Australia. Nissan is expected to formally announce its global turnaround plan on May 28. As for the US market, it appears the GT-R and Z car are safe.
The current GT-R has been around since 2007 but still remains competitive within its segment. This won't last forever though. Eventually, a successor will arrive and there's been plenty of rumors about it, ranging from it adapting a hybrid or plug-in hybrid powertrain to becoming an all-electric supercar slayer.
Chances are one of the three will ultimately be chosen, but it's still too early to know which. Nissan has more important mainstream product matters to sort out first. Dealerships are desperate for new products instead of the currently aging lineup. The redesigned Nissan Sentra is a very good start and the next-generation Rogue crossover, the brand's best-seller, is just around the corner.
Nissan's expected reduced European market presence is a sacrifice that'll have to be made in order to remain strong elsewhere.