Just 60 units are planned. Did you reserve yours?
Had it not been canceled, the Bugatti Chiron Pur Sport would have been one of the stars of the 2020 Geneva Motor Show. With a greater focus on handling, the Chiron Pur Sport features a new front end with fender vents and exposed carbon fiber on the body's bottom section. A new fixed rear wing also helps with increased downforce while a 3D-printed lightweight titanium exhaust system helps to make the hypercar all the more special. Production, as expected, is extremely limited.
Just 60 hand-built examples are planned and Bugatti says customer interest has further increased, which is reflected by the positive feedback and excellent sales numbers.
"The newest member of the Bugatti family is geared towards agility in every sense of the word," said General Manager of Bugatti Geneva, Frederic Manfrini. "Not only does it push the boundaries of what is physically possible, but it also makes the driving experience emotionally tangible. We can't wait for our customers to feel the pure passion of driving a car as extreme as the Pur Sport".
Obviously this is great news for Bugatti, who previously feared the lack of a live show could potentially hurt sales. Auto shows like Geneva provide customers the opportunity to decide on the spot if they want to place an order. While Bugatti is widely known for its high level of customer service, it had to rely on a mostly online reveal this time around.
At the moment, Bugatti is still showing the show car to its most loyal European customers and, in the near future, will do the same for wealthy Americans. Of course, these private reveal events will have to be done according to social distancing guidelines, but clearly Bugatti isn't having any problems with this.
Production is still scheduled to get underway later this year and each Chiron Pur Sport will carry a starting price tag of $3.6 million. Even with that high price tag, there's no shortage of anxious buyers and we have no doubt every planned example will be sold. The Pur Sport isn't the first, nor likely the last, special edition Chiron.
At the 2019 Geneva show, for example, the record-smashing Bugatti Chiron Super Sport 300+ debuted. The year prior came the Chiron Sport which, like the Pur Sport, also focused on a sportier driving experience, although to a less extreme degree.