Will a new Guinness World Record be set?
Every year, there's a big gathering of Subaru owners and enthusiasts very appropriately called Subiefest held in Costa Mesa, California. But 2020 has been no ordinary year for many reasons. Fortunately, Subiefest 2020 is still very much happening, today, October 4, in fact, with social distancing guidelines and other health regulations being implemented. But there's an even bigger motivation for those attending: to set a new Guinness World Record for the largest parade of same-make vehicles.
This year's decision to have a parade instead of the usual gathering is the result of the coronavirus pandemic, but never let a crisis go to waste. The 2020 Subaru Tecnica International Subiefest is set to wind through an enormous parking lot for two miles and includes over 2,000 Subarus driven by their owners.
In past years, Subiefest has drawn thousands of owners and their stock and/or customized Subarus are proudly displayed. With a parade happening instead, those in attendance are being required to remain inside their cars and if they lower their windows they must wear masks. There are no formal entry tickets, but organizes are requesting a $5 donation instead.
All proceeds will be given to Feeding America, a non-profit organization dedicated to feeding families and children through a network of food banks throughout the US. In this case, the Subiefest proceeds will support two local food banks in the Southern California area.
"We wanted to give our owners an opportunity to do something fun, in their Subaru, with the brand they love," said Alan Bethke, Senior Vice President of Marketing at Subaru of America. "At a time when there is not a lot going on due to gathering restrictions, lockdowns, cancellations, and closures, we wanted to provide a safe and fun experience for our Subaru family while helping give back to their community."
If you happen to be in the area today, this is definitely an event worth checking out. Aside from currently on sale models like the Subaru BRZ, WRX STI, and more family-friendly models like the Forester and Ascent, the largest collection of STI 22B models will be displayed.