There's A Reason Why Ram Won't Ditch 1500 Classic

Trucks / Comments

Its 2021 model year return makes complete sense.

Although the latest generation Ram 1500 full-size pickup truck debut in 2018 as a 2019 model, the automaker has continued to build the previous generation model. The Ram 1500 Classic has been a huge success for the company despite its successor's huge improvements in every major category. But here's the thing: not all full-size truck buyer need or can afford the latest Ram 1500. Moving up the trim package ladder gets expensive very quickly, but the 1500 Classic solves this dilemma for many. And there's more good news: it's returning for the 2021 model year.

CarsDirect has, once again, snagged an early look at a dealership order guide that showed pricing will begin at $30,145 with destination for the Tradesman 4x2 Regular Cab. That's only a $250 increase over its 2020 equivalent.

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Like last year, the 2021 model will come standard with the 3.6-liter V6 or an optional 5.7-liter Hemi V8. Compared to the cheapest 2021 Ram 1500, the V6-powered Tradesman 4x2 Quad Cab, you're looking at about a $3,800 pricing advantage. But why does FCA still keep selling the previous generation truck when GM, which also continued to sell its previous-gen Chevy Silverado and GMC Sierra after their successors arrived, dropped them both after one model year?

The answer is very simple. Ram does not currently have a midsize truck competitor to the Chevy Colorado, GMC Canyon and Ford Ranger.

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Rumors still persist of a reborn Dakota arriving the scene, but until it does, the 1500 Classic will likely be kept alive. It's also worth pointing out the Ram 1500 is a far more premium vehicle than the 1500 Classic, which is all fine and good but not all truck buyers care about that. They simply want a reliable truck that gets the job done at a reasonable price.

Combined with the optional Hemi (only a $1,450 option), the 1500 Classic is a bigger and more powerful truck compared to its midsize rivals. Buyers have clearly responded in droves, hence FCA's decision to keep the truck going for its third model year.

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Source Credits: CarsDirect
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