F-150 Lightning

Make
Ford
Segment
Sports Car

Ford has increased the price tag of its all-electric 2023 F-150 Lightning pickup truck again for the third time since August. This increase, however, affects only the base models, specifically the Pro and XLT 311A. Customers who have already placed orders that have yet to be delivered are unaffected. As a refresher, the Pro model is only for commercial fleet customers while the XLT 311A, which comes with the standard range battery pack, is for retail buyers. So, how much does each trim now cost?

The F-150 Lightning Pro now starts at $55,974, an increase from $51,974. The standard range XLT now begins at $63,474, up from $59,474. The least expensive XLT with the long-range battery pack starts at a hefty $81,000. For now, the rest of the lineup's pricing remains unchanged.

"Pricing adjustments are a normal course of business due to rising material costs, market factors and ongoing supply chain constraints," Ford spokesperson Elizabeth Kraft said. "Demand for this breakthrough vehicle is strong and continues to grow."

As the country continues to battle inflation, price increases such as this are bound to happen. However, Ford can definitely no longer claim its first-ever EV truck carries a starting price below $40,000. That was for its first model year marketing but situations clearly change. A fully-loaded F-150 Lightning Platinum tops off at nearly $97,000, and Ford is having no problems selling those as well.

Through November, a total of 13,258 F-150 Lightnings have been sold in 2022, a number that's expected to rise for 2023. In order to meet high demand, the Blue Oval recently announced a production increase with the addition of a third shift at its Rouge Electric Vehicle Center in Dearborn, Michigan. This led to another 250 jobs for a total of 750 plant employees. There are now three shifts running seven days a week. Ford's goal is to produce 150,000 F-150 Lightnings annually.

Will there be another price increase next year? It's too soon to know for certain but based on the current economic conditions, we wouldn't be surprised to see that happen.