Anyone who wants one can get one.
Any new vehicle with over 700 horsepower on tap is particularly special and often times this means production will be limited. For example, the new Dodge Durango SRT Hellcat will last for just six months and the total build count will be less than 2,000 examples. Fortunately, this won't be the case for the just-revealed 2021 Ram 1500 TRX.
Speaking to Muscle Cars and Trucks, senior brand manager Carl Lally confirmed the new hardcore and all-powerful full-size pickup truck won't reflect the Durango Hellcat. "We don't have any limits of production on the truck… we'll continuously evaluate the demand on it going forward." Obviously this is great news for anyone concerned about the issue, but it also wouldn't make much sense for FCA to limit the truck's production in the first place. Why?
For starters, the Durango Hellcat is nearly at the end of its lifecycle as a successor should arrive in the near future. Think of the Hellcat-powered version as a parting gift. This isn't the case for the Ram. The current generation Ram 1500 was only introduced for the 2019 model year and it's still at least a year away from a refresh. It's still only at the beginning of its lifecycle. The previous-generation truck, now called and sold as the Ram 1500 Classic, arrived back in 2009 and thus had a nearly decade-long production life.
Today's fifth-generation Ram 1500 has many more years ahead of it, so why wouldn't the TRX become a permanent family member? Case in point: the Ford F-150 Raptor. It has been and will continue to be an important player in the F-Series lineup.
Also, it's important to remember Ram may not stop with the Hellcat-powered TRX. Just last week a company executive hinted at the possibility of a non-Hellcat TRX, call it the TRX Sport, if you will. It could, for example, come powered by the highly capable naturally aspirated 6.4-liter Hemi V8 with over 400 hp for those who simply don't want or need any more power.
For now, Ram's goal is to sell as many TRX 1500s as possible, despite its pricey $70,000 base price. But if the TRX Launch Edition is any indicator, a $90k truck that sold out in less than three hours, Ram shouldn't have any problems finding buyers.