The second-generation Hyundai Veloster debuted at the 2018 Detroit Auto Show and went on sale for the 2019 model year. In other words, it's still a relatively new and up-to-date vehicle that should see a mid-life facelift relatively soon. The keyword there is 'should.' CarsDirect discovered that, as of the first of this month, the South Korean automaker is no longer offering any Veloster rebates, APR financing deals, or lease incentives.
The good news (for now) is that there are still offers for the 2021 Veloster N hot hatch, which just received a DCT gearbox option (and a price increase) for the new model year. Instead of those typical standard Veloster offers, Hyundai is offering something called Final Pay, a special type of dealer incentive designed specifically for one thing: to clear out unsold models.
Does this mean the standard Veloster is finished after the current model year? We've reached out to Hyundai for comment but we don't expect to hear back until after the long weekend holiday. Veloster shoppers may or may not have noticed that all nationwide incentives ended after March 31 and, on top of that, inventory across the country is running very low.
According to the report, there are only around 200 Velosters currently available and many are Veloster Ns. Right, so, could this possibly mean the Veloster and Veloster Turbo models are being discontinued after 2021? It's possible, though the online configurator is still up and running for all Veloster trims.
Veloster sales have apparently been dropping in recent months. This past March, just 272 examples were sold in the US but, to compare, over 12,500 Elantras left dealer lots that month. The writing could be on the wall.
If you recall, non-N Velosters have already been discontinued in Australia and Canada. A similar format where only the Veloster N remains available could be applied to the US beginning next year. Hyundai would essentially be replicating Volkswagen's strategy regarding the latest generation Golf where only the GTI and R hot hatches are sold stateside, not the base versions. We'll hopefully have some sort of official update in the near future.