Even toy car manufacturers are going green.
It's not just real cars that are becoming more environmentally friendly - even toy car manufacturers are going green. Toy manufacturer Mattel has announced a new "Drive Toward a Better Future" initiative that will make all Matchbox die-cast cars, playsets, and packaging with 100 percent "recycled, recyclable or bio-based plastic by 2030." All of Mattel's products and packaging will also use 100 percent recycled, recyclable or bio-based plastic materials by 2030.
Fittingly, the first Matchbox car made from 99 percent recycled materials is a toy model of the Tesla Roadster electric supercar. It also has a CarbonNeutral certification with carbon offset credits going towards preserving grasslands in Colorado and Montana.
"Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play," said Roberto Stanichi, Global Head of Vehicles at Mattel. "Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future."
The Matchbox Tesla Roadster is made from 62.1 percent recycled zinc, 36.9 percent recycled plastic, and just one percent non-recycled stainless steel.
It will be available in 2022, so there's a chance it will be available before the real-life production Tesla Roadster enters production. Matchbox will also embrace the world of EVs by offering more toy electric cars and include EV chargers in fuel station playsets.
To be kinder to the environment, Matchbox already offers zero-plastic packaging for its Matchbox Power Grabs that include licensed and original 1:64 scale Matchbox die-cast vehicles. A five-car EV-themed pack with a paper foam inner tray with toy versions of the BMW i8 and i3, Nissan Leaf, and Toyota Prius is also now available.