These buyers are likely to keep their cars for at least 15 years.
Studies have shown that many car buyers stay loyal to their favorite car brands. Last year, JD Power's 2020 US Automotive Brand Loyalty Study revealed that Subaru and Toyota have some of the most loyal car buyers, with 60 percent of buyers choosing the same Japanese brands when buying a new car. Taking this further, iSeeCars has posted a study showing the top ten cars that original owners keep for at least 15 years in the US using data gathered from 660,000 1981-2005 model year cars sold in 2020.
Taking the top spot is the Toyota Prius, with 13.7 percent of buyers likely to keep the car for at least 15 years - that's 2.2 times the average rate. "Prius owners who have kept their vehicles on the road for at least 15 years are early adopters of hybrid vehicle technology, and these eco-minded consumers likely want to keep their vehicles for as long as possible," said iSeeCars Executive Analyst Karl Brauer.
"Priuses also attract practical drivers thanks to their fuel economy and their low ownership costs, and prolonged ownership of the vehicle helps drivers maximize their fuel savings."
This was followed by the Toyota Highlander with 12.4 percent of buyers likely to keep the car for at least 15 years, followed by the Toyota Tacoma (11.6 percent), Toyota Sienna (11.5 percent), and Toyota Tundra (11.3 percent). Yes, you read that right: the top five cars people keep the longest are all Toyotas. Another two Toyota models also made the top ten list. After the Tundra, the Honda CR-V (10.7 percent), Honda Pilot (10.4 percent), Subaru Forester (9.8 percent), Toyota 4Runner (9.4 percent) and Toyota Sequoia (9.1 percent) make up the remaining top ten spots. This isn't overly surprising as Toyota and Honda have a reputation for being reliable, attracting buyers who want cars that can be kept on the road as long as possible.
As you can see, SUVs dominate the list, with 5.9 percent of owners keeping them for at least 15 years on average. As for trucks, an average of 6.3 percent of owners keep them for at least 15 years. Below the Toyota Tacoma and Toyota Tundra, the Nissan Frontier was the third most popular truck (7.8 percent). Several US trucks also dominate the list, including the GMC Canyon (7.8 percent), Chevrolet Colorado (7.6 percent), Chevrolet Silverado 1500 (6 percent), Ford Ranger (5.3 percent), Ram 1500 (5.2 percent), Ford F-150 (5.1 percent), and GMC Sierra 1500 (5 percent).
Sports cars, on the other hand, have a lower average rate of 4.1 percent. Earning the top spot is the Mazda MX-5 Miata with 7.6 percent of buyers likely to keep it for at least 15 years, which is a testament to its driving-fun spirit, followed by the BMW Z4 (6.7 percent), BMW M5 (4.9 percent), Chevrolet Corvette (4.3 percent), Ford GT (4.2 percent), and Audi S4 (4.1 percent).