These Are The Most Popular Luxury Car Brands In America

Industry News / 11 Comments

Can you guess which took the top spot?

So it's time to sell your old beater and look for something new. This is a big decision that should not be taken lightly, as you will likely be keeping the next car for a good few years, but which should you buy? That's a fairly personal decision, as each individual's requirements for a car will be different. Still, trends do become apparent, and Kelley Blue Book recently released the details from its Brand Watch report, telling us which luxury car brands and models were the most popular in the first quarter of 2022. We'll start from the bottom and work our way up; can you guess which brand came out on top?

BMW
Side Perspective Driving Tesla

Tied for ninth place are Infiniti and Genesis, each with 8% of the average market consideration. After that, 11% of buyers' consideration when shopping went to the stale Buick brand, while Acura notched up 12%. Audi took sixth place with 14%, just 1% behind Tesla. That's a big drop for the EV automaker, which was in third place at the end of 2021. One theory for this slip is increased competition from other new EVs, but either way, shopping for the Model 3 and the Model Y "each dropped by 30% in the latest survey."

Back to the results, and Mercedes achieved 16% to take home fourth spot while Lexus fell from first place at the end of 2021 to third, notching up 17% of the market's interest. Cadillac came home as the first of the losers with 18%, while BMW once again took the top spot with 21%. Interestingly, BMW held the position for more than three years until the brief Lexus upset in the final quarter of 2021.

Front Angle View Genesis
2021-2022 Cadillac Escalade Front Angle View Cadillac
2021-2022 Lexus LS Hybrid Frontal Aspect Lexus
9 Fastest SUVs On The Planet
9 Fastest SUVs On The Planet
8 Most Dependable American Cars
8 Most Dependable American Cars

However, this interest doesn't directly translate when you consider individual vehicles. The top 10 most considered luxury vehicles, from least to most considered, were as follows: Buick Encore, BMW X5, BMW 3 Series, Acura MDX, BMW 5 Series, Lexus RX, Tesla Model Y, Tesla Model 3, Buick Enclave, and in first place, the Cadillac Escalade.

Moving away from luxury brands, Toyota was the most considered brand with 34% of non-luxury shoppers considering the brand, followed by Ford (32%) and Chevrolet (30%). In this category, the most considered cars, starting at number 10, were the Chevy Silverado HD, the Toyota Camry, the Ford Super Duty, and the Honda Civic and Dodge Durango (tied for sixth). The top five were made up of the Chevy Tahoe, the Honda CR-V, the Honda Accord, the Ford F-150, and in first position, the Chevy Silverado.

2021 Ford F-150 Frontal Aspect CarBuzz
Front-End Bumper Chevrolet
Toyota
2021 Cadillac Escalade ESV Huge Trunk Space
Source Credits: Kelley Blue Book

Join The Discussion

Gallery

2021 Ford F-150 Frontal Aspect
Front-End Bumper
Front Angle View
2021-2022 Cadillac Escalade Front Angle View
8
Photos

Related Cars

Back
To Top