They Can't Build Range Rovers Fast Enough

Industry News

Because looking awesome on and off-road is a trendy thing.

Range Rovers have always been popular amongst brand enthusiasts, but it appears that other wealthy buyers are catching on to the luxury SUV’s awesomeness as well. In a new report coming from Edmunds, a Land Rover executive is claiming that buyers are being forced to wait up to as long as four months to receive delivery of a 2014 Land Rover Range Rover or Range Rover Sport. The pair have been hot sellers ever since their redesign, and the popularity doesn't appear to be going away anytime soon.

In fact, the production factory in the UK is currently running 24 hours a day, five days a week in order to satisfy the demand. The factory is getting so much extra use that plant maintenance needs to be performed every weekend. In the US alone, Range Rover sales increased by about 56 percent last year, for a total of 12,221 units sold. Along with attracting new buyers, Land Rover claims that brand loyalty is also a contributing factor.

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