Thinking Green: Toyota Named World’s Greenest Brand


Toyota was named the world's greenest brand by international brand consultancy Interbrand.

Toyota has been named the world's greenest brand according to a new Interbrand study. The study also put Toyota ahead of 3M and Siemens. The results of the first ever Best Global Green Brands survey were published this week by the international brand consultancy. Just a year ago, the international brand consultancy had stated that Toyota's large recalls had caused the Japanese automaker to drop from 8th to 11th place in Interbrand's Global Brands study.

The survey was based in part on interviews with over 10,000 consumers in such global markets as France, Italy, Germany, Japan, Brazil, UK, US and India. The study gave Toyota a Green Performance Score of 64.19 points. For Toyota, it's all about their hybrid technology, which has made its way into over 3.2 million Toyota and Lexus vehicles since 1997. Toyota is also making their manufacturing plants green through sustainable power infrastructure, which can be seen in their eco plant that runs on a large-scale solar power system in the UK.

Interbrand continued to praise the green friendly Japanese automaker. With the Prius being the best-selling hybrid on the market right now, it's really no surprise that Toyota takes the title of world's greenest brand.

You Might Also Like
10 Affordable Convertibles To Give You The Perfect Summer
10 Affordable Convertibles To Give You The Perfect Summer
Will Mainstream Manufacturers Win The EV Wars?
Will Mainstream Manufacturers Win The EV Wars?
5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot