A total of six models are planned by 2020. New models include a sports coupe, mid-size SUV, a mid-size sedan and a large SUV. The Genesis brand will be sold at existing Hyundai dealerships but will be branded with the wing emblem seen on the current Genesis. Buyers will also get a different shopping experience, since they're in the luxury segment and all. The move is a big one and comes hot on the heels of
Hyundai launching its performance line, N. We weren’t too hot on N but do think this is the right move for Hyundai. Simply put, no one thinks of the Korean automaker when talking
luxury cars. As such the company will never get anyone to pay top dollar for its upscale products so long as they have the Hyundai nameplate.